Tuesday, November 27, 2012

BA's Queens of Comfy Cool

Photo: Victoria Sedran


Although enchanting and endlessly fascinating, Buenos Aires can also be an intense and fast-paced city. As much as we love to dress up in luxurious fabrics like satin and silk, sometimes all we need to get through a busy BA day is comfort. Lucky for us, in this city, comfortable doesn't equal boring. Some of the most innovative and unique design is made out of nothing more exotic than cotton and lycra. These designers have taught me that casual can still be cool.

Tucked away on one of Palermo Soho's hottest streets, Nehgro thoroughly embraces the concept of creating funky clothes with personality using basic fabrics. Many of their pieces, including a fabulous pair of shorts I tried on, include a stretch waistband, so that no matter how much you eat, you're stylishly covered. The summer collection incorporates some of the most prominent trends, most notably the military theme.  A white buttoned tank top features prints of fighter planes and warriors, and a few tees feature an emblem declaring, "Lovers Make War." These playful aspects help enhance a diverse collection that features a variety of muted colors like gray, dark blue, beige, and of course, black.  Stripes are another signature accent in Nehgro's summer collection, and can be found on everything from stretchy pants to light tees and tanks. Shopping at Neghro is the perfect opportunity to show off your fun personality while remaining thoroughly relaxed.



For a feminine sensibility, Denari Rodriguez offers cotton dresses with lace trim, tops with cap sleeves, and touches like buttons and ruffles. Expect lively colors such as orange and violet, with many cream pieces to tone down the bold prints.  In their new collection, the ladies of Denari Rodriguez have thoroughly embraced spring fever, emphasizing florals and pinks. This irresistible charm makes DR a great option for the girl who's ready for beach trips to Brazil and warm summer nights. Many pieces in the collection can also be layered for a more complete look, which makes them versatile and wearable.  All the fabrics are light, airy, and durable, and made of some of the best quality cotton available.


The original pioneer of comfort as high design, Dorina Vidoni now operates a nationwide brand that embraces the female figure like no other. Regardless of your size or shape, Dorina offers a variety of eclectic pieces in almost every color you can imagine. Forget about prints at this store, but focus on the bold block colors that hug your body in just the right places. Whether you like fitted clothes or a loose look, you will find everything from dresses to pants at one of her boutiques. Famous for her belief in cross-cultural communication, a distinctly exotic flair can be seen in every piece in her collection. Another strength of Dorina Vidoni is her ability to design clothes for all ages. A dress from DV will look stunning on a woman of 60 or 20, and most importantly, it will keep you feeling comfy all day long.


Deceptively simple, Victoria Sedran utilizes soft cotton and lycra to create pieces you can live in. I often take a siesta in her relaxed tees, and head out for dinner in her sexy leggings. Once you put on Victoria's clothes, you simply cannot take them off. Picture off the shoulder tops with her classic logo and tanks stitched with smooth cut pockets. Her spring/summer collection is highlighted with a bold printed skirt that accentuates your body. This piece can be combined with one of her signature loose fit tops for a balanced, hip look. My favorite piece? Her black leggings with cutouts at the knees. I haven't put these on without hearing the classic, "Where did you get those?" And since I put them on almost every day, that's really saying something. It's little details like this that make Victoria's concept absolutely genius. A pocket here, a stitch there, and a cotton-lycra skirt is suddenly transformed into a sexy piece for your whole day. If your life demands you stay comfortable, stay comfy in style with clothes by Victoria Sedran.


Until I moved to Buenos Aires, I always believed that activewear would never allow a woman to truly show off her unique personality. This city has proved me wrong. Ever since I laid eyes on all of these collections, it's hard to get me to wear anything else. Just try to take these clothes off-I dare you.


xoxo
Your BAShopGirl

Nehgro: El Salvador 4619 PB D
www.nehgro.com.ar
Denari Rodriguez: Peña 2757 PB A
www.denarirodriguez.com
Dorina Vidoni: www.dorinavidoni.com
Victoria Sedran: [email protected]
www.victoriasedran.com.ar

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